Customer Relationship Management
Customer Relationship Management (CRM) means different things to
different audiences. It is the broad term which encompasses the myriad
of ways in which a company thinks about, targets, interacts with and
services its prospects and customers. When many people think about CRM,
they automatically jump to CRM applications such as Oracle (Siebel,
Peoplesoft, Oracle CRM) or Salesforce.com. While its true that CRM
applications can greatly enhance a company's ability to keep track of
its customers/prospects, Jimenez Consulting Solutions takes a more
holistic view on what constitutes CRM.
We believe that in
order to be successful at CRM, companies must deeply understand their
business strategy, their target markets, and their target customers.
Successful CRM is a combination of both customer-centric strategy and
operations; it cannot be simply about applying a tool against an
inefficient process.
JCS has years of CRM experience and can
help you in the following areas:
- CRM Strategy
- Marketing Automation
- Sales Force Automation
- Call Center
Optimization
- Customer Analytics
- Customer Portals & Self-service
Capabilities
Across all of these areas, we provide many core services such as: